Over the years the Futura has grown to a large number of different styles and that’s one the reasons why it’s used by so many different brands and you’ll likely see something in Futura every single day. It has heavy Bauhaus influences and has become one of the biggest sans-serif typefaces ever. Futura is a geometric sans-serif typeface designed by Paul Renner and released back in 1927. Based on handwriting with a pen, serif or old-style typefaces tend to be more legible for larger amounts of text and are still very popular for book publishers around the world.ĭior, Abercrombie & Fitch, Google (before the redesign) and Macintosh are just a couple of large brands that have used Garamond for their logo but as we said this typeface is mostly used for body text and book printing and because Garamond has become the go-to typeface for these kind of publications we had to put this typeface at the start of this selection.Īnother typeface that can be seen used by brands all over the world.
So next time you’re reading a book, there’s a great chance that it’s being set in Garamond. Nowadays it’s one of the most used typefaces for book printing and body text.
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Garamond is with a doubt one of the oldest typefaces being used today in modern design and software as it’s based on old roman lettering designs by Claude Garamond, sixteenth-century Parisian engraver. Nowadays you could even be criticized by the design community for using Helvetica as it could look like a lack of effort and creativity but this typeface definitely deserves the top spot in this selection. It has almost become a movement on its own as design students often see Helvetica as the synonym or alternative meaning of a sans-serif. Jeep, Lufthansa, 3M, Panasonic, American Apparel, Target, JCPenny, Skype, The North Face and so many others. The list of most famous logos that are built with Helvetica is something truly remarkable and becomes pretty recognizable once you have a good look at Helvetica. It’s been influenced by the famous 19th century typeface Akzidenz-Grotesk and has evolved into multiple weights, widths and sizes as well as matching designs for a range of non-Latin alphabets. Without a doubt one of the biggest and beloved typefaces ever made, Helvetica (or Neue Haas Grotesk) is a sans-serif typeface developed in 1957 by type designers Max Miedinger and Eduard Hoffmann. We’re not ranking these based on taste as that is pretty subjective and different for each of us but what are those biggest, most influential typefaces from the last centuries that have shaped graphic design to what it is right now? Let’s have a look. Over centuries there have been some typefaces that stood the test of time and proven themselves to be one of the greatest typefaces ever made. Usually the differences aren’t that far apart but you get the point, typography matters. Turning an adorable ‘You’ll always be mine’ message in a cute, curly font into something completely creepy when it’s made with a style that would be used on a poster for a horror movie. You’ve probably seen those ‘fonts matters memes’ of the same text set in two completely different fonts. Because not only does the actual message have an important role in conveying a certain message, but what to think about the type of style that message is made with.
Typography is such an important factor in design and communication in general.
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